In the news
Ria Ali in the Press
Ria Ali, director of PMS Mortgages, is regularly asked for comment by the financial trade press on mortgages, protection and how people find advice.
Firms should challenge SEO providers over AI visibility
Ria explained how people now search with full questions, such as whether they can get a mortgage when self-employed with one year's accounts, and why clear, specific answers from people who do the job every day are the ones AI search tools quote.
Budget was 'missed opportunity' for insurance
Ria said the Budget ignored insurance again, even though it is where the state safety net is thinnest, and called for tax relief on income protection and incentives for employers to offer group cover.